Thank you for choosing to be part of our community at Laurelwood Assisted Living & Memory Care (hereafter, “Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our Privacy Policy, or our practices about your personal information, please contact our Privacy Officer at camille.beeson@wyndmooralf.com | 317.557.0119.
When you visit our website www.laurelwoodassistedliving.com and use our services, you trust us with your personal information. In this Privacy Policy, we describe our policies and explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. If there are any terms in this Privacy Policy that you do not agree with, please discontinue your use of our website and our services.
This Privacy Policy applies to all information collected through our website, www.laurelwoodassistedliving.com, and/or any related services, sales, marketing or events.
Please read this Privacy Policy carefully as it will help you make informed decisions about sharing your personal information with us. By accessing or using our website, you agree to this Privacy Policy.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our website, including information…
- That is about you, but individually does not identify you, such as your age, gender and interests; how you came to the website (e.g., search engine, third-party website, media campaign or email); and the pages and features of the website you use.
- By which you may be personally identified, such as your name, postal address, email address or telephone number (“personal information”).
- About your Internet connection, the equipment you use to access our website, and your location.
We collect this information:
- Automatically as you navigate through the website. Information collected automatically may include IP address(es) and information collected through cookies, Web Beacons and other tracking technologies (see: “Usage Details, IP Addresses, Cookies and Other Technologies,” below).
- Directly from you when you provide it to us (see: “Information You Provide to Us,” below).
- From third parties
We collect personal information for a specific purpose, we will not keep it for longer than is necessary to fulfill that purpose, unless we must keep it for legitimate business or legal reason.
Usage Details, IP Addresses, Cookies and Other Technologies
As you navigate through and interact with our website, we may automatically collect certain information about your equipment and browsing actions and patterns. The information we collect automatically is statistical data and does not identify any individual. It helps us improve our website and deliver better and more personalized services by enabling us to:
- Estimate our audience size and usage patterns.
- Analyze and develop our sales and marketing strategy, determine how visitors find Our Company and its website, the user’s interest regarding our services, and how to improve our website.
- Speed up your searches.
- Recognize you when you return to our website.
- We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or that you provide to us. The technologies we use for this automatic data collection may include:
- Cookies (or Browser Cookies). Cookies are a technology of Web browser software that allows Web servers to recognize the computer being used to access a website. A Cookie is a small file placed on the hard drive of your computer. You may refuse to accept Browser Cookies by activating the appropriate setting on your browser. Unless you have adjusted your browser setting to refuse Cookies, our system will issue Cookies when you direct your browser to our website.
- Google Maps APIs. By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link.
- In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Site(s) (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior. For example, we may use AdWords, Microsoft Advertising, or Google’s “remarketing” service to target our ads to you based on your prior use of the Site when you visit other sites in Google’s content network or Google Analytics Demographics and Interest Reporting. You may choose to opt out of Google Marketing Platform’s use of cookies by visiting the Google Marketing Platform opt-out page or the Network Advertising Initiative opt-out page.
- Laurelwood Assisted Living & Memory Care may use Facebook Advertising and communications. This tool allows Laurelwood Assisted Living & Memory Care to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and Laurelwood Assisted Living & Memory Care cannot see the personal data of any individual user.
However, the collected data is saved and processed by Facebook. Facebook may be able to connect the data with your Facebook account and use the data for their own advertising purposes (in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook has ultimate control of the information gathered through Facebook Advertising, and communications. You can opt-out of Facebook’s use of cookies through settings on your Facebook Account. https://www.facebook.com/settings?tab=ads. - We may use call tracking and analytics services provided by CallRail, Inc. (“CallRail”) to measure the effectiveness of our marketing and advertising campaigns, including pay-per-click (PPC) advertising.
CallRail may collect information such as phone numbers displayed through dynamic number insertion, call metadata (including call date, time, duration, and source), IP addresses, user agents, and limited website interaction data. This information is used solely for marketing analytics, attribution, and campaign optimization.
We do not intentionally collect, store, or process protected health information (“PHI”) through CallRail. Individuals are encouraged not to disclose sensitive medical or health information when calling tracked phone numbers. Any information collected through CallRail is used for operational and marketing purposes only and is not used for diagnosis, treatment, or healthcare decision-making. CallRail may use cookies or similar tracking technologies and log IP addresses in connection with its services. Data is retained in accordance with CallRail’s retention policies and applicable law. Where required, data processing is based on our legitimate interests in evaluating and improving our marketing efforts or on user consent obtained through applicable cookie or tracking consent mechanisms.
You may review CallRail’s Privacy Policy here: https://www.callrail.com/company/privacy/
If you would like to request access to, deletion of, or information about data associated with call tracking, please contact us at: camille.beeson@wyndmooralf.com | 317.557.0119
Information You Provide to Us
The information we collect on or through our website may include:
- Information that you provide by filling in forms on our website. This includes, but is not limited to, information provided when you: submit a request for information or to be contacted by us; request materials from us (e.g., copies of documents or brochures); register for an event; or subscribe to email communication.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our website and of the fulfillment of any requests {or orders}.
- Your search queries on our website.
- We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include social media profile information, marketing leads and search results and links, including paid listings (such as sponsored links/ads).
How We Use Your Information
Our Company and its agents use information that we collect about you or that you provide to us, including any personal information:
- To provide you with information, products or services that you request from us.
- To fulfill any other purpose for which you provide it.
- For marketing purposes.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
- We will never sell your personal information.
Will Your Information Be Shared with Anyone?
We only share and disclose your information in the following situations:
- Compliance with Laws. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
- Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
- Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Sites or Apps, which will enable them to collect data about how you interact with the Sites or Apps over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
What Are Your Privacy Rights?
You may review, change, or terminate your account at any time. (ASNs only)
If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Cookies and similar technologies: Most Web Browsers are set to accept Cookies by default. If you prefer, you can usually choose to set your Browser to remove Cookies and to reject Cookies. If you choose to remove Cookies or reject Cookies, this could affect certain features or services of our website. To opt-out of interest-based advertising by advertisers on our website, visit http://www.aboutads.info/choices/.
Controls for Do-Not-Track Features
Most Web Browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting which you can activate, that signals your preference to not have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
Do California Residents Have Specific Privacy Rights?
Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with our website, you have the right to request removal of unwanted data that you publicly post on the website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on our website, but please be aware that the data may not be completely or comprehensively removed from our systems.
Do We Make Updates to This Policy?
Yes, we will update this Policy as necessary to stay compliant with relevant laws. We may update this Privacy Policy from time to time and encourage you to review it frequently to be informed of how we are protecting your information.
Children’s Privacy
Laurelwood Assisted Living & Memory Care recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our website nor our services are intended for children under the age of 13. Laurelwood Assisted Living & Memory Care does not target its services or its website to children under 13. Laurelwood Assisted Living & Memory Care does not knowingly collect personally identifiable information from children under the age of 13.
Links to Third Party Sites
The Site may provide links to other Web sites or resources over which Laurelwood Assisted Living & Memory Care does not have control (“External Web Sites”). Such links do not constitute an endorsement by Laurelwood Assisted Living & Memory Care of those External Web Sites. You acknowledge that Laurelwood Assisted Living & Memory Care is providing these links to you only as a convenience, and further agree that Laurelwood Assisted Living & Memory Care is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.
Security
We may employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Laurelwood Assisted Living & Memory Care may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.
Notice to European Users
Laurelwood Assisted Living & Memory Care website and the services available or described on its website are targeted for users in the United States of America. Any information you enter on this website may be transferred outside of the European Union to the United States of America, which does not offer an equivalent level of protection to that required in the European Union. You are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using Laurelwood Assisted Living & Memory Care website or services, you consent to: i) the transfer of all such information to the United States of America, which you are advised may not offer an equivalent level of protection to that required in the European Union; and ii) to the processing of that information by Laurelwood Assisted Living & Memory Care on its servers located in the United States of America as described in this Privacy Policy.
Enforcement
Questions or complaints about Laurelwood Assisted Living & Memory Care Privacy Policy, as well as concerns about its enforcement of the Policy, can be directed to Camile Beeson: camille.beeson@wyndmooralf.com | 317.557.0119.
Policy Change Notification
This Privacy Policy is subject to change.
This policy is effective: January 16, 2026